Impact Investing and the Public Sector
Creating Jobs, Driving Profits
October 7, 2010
Jonathan Greenblatt
Jonathan Greenblatt is an experienced corporate executive and social entrepreneur, a member of the faculty at the Anderson School of Management at UCLA, and an acknowledged thought leader on ethical branding. Jonathan is the founder and President of Our Good Works, the nonprofit organization that oversees All for Good, the open source website designed to enable more Americans to serve and volunteer in their local communities. Jonathan formerly served as CEO of GOOD Worldwide where he oversaw its growth from a small publishing company into a diversified media company and lifestyle brand. Founded in 2006, GOOD creates media at the intersection of entertainment and relevance. Prior to his appointment to GOOD, Greenblatt co-founded Ethos Brands, the business that launched Ethos Water, the premium bottled water that helps children around the world get clean water. In 2005, Starbucks Coffee Company acquired Ethos Water, making it one of only a handful of non-coffee businesses the company has purchased in its 30-plus year history. A former government official specializing in international economics, Greenblatt recently served on the Technology and Innovation Team of the Obama-Biden Presidential Transition effort. He also served as an aide in the Clinton White House and US Department of Commerce.
