Community Development Investment Review

August 2009
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Rethink Charity

Author(s):

Charity has come to business. From the holistic approach of Whole Foods to Product RED’s directing corporate advertising dollars to Target’s massive charitable giving program, business is realizing that making a difference in the world makes a difference for a brand. They are realizing that Milton Friedman’s insistence that social causes had no place in business overlooks the competitive advantage created when companies align with a cause.

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