Community Development Investment Review
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The Meaning of the Creative Economy in Los Angeles
The United Nations Conference on Trade and Development’s “Creative Economy Report 2010” effectively summarizes creativity’s return on investment: “Adequately nurtured, creativity fuels culture, infuses a human-centered development and constitutes the key ingredient for job creation, innovation and trade while contributing to social inclusion, cultural diversity and environmental sustainability.” Working together, we must value, integrate, and invest in creative enterprises and professionals for effective social and economic development, as we have so successfully in the city of Los Angeles. We must also invest in arts education and cultural participation to cultivate talent in a sustained way. Our times mandate smart solutions. Creativity must be part of our big picture.
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