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Contact: Elizabeth Masten (415) 974-2133

San Francisco Fed Names Two San Diegans to Advisory Council


SAN FRANCISCO, March 27, 1998-- San Diego high tech entrepreneur Barbara Bry and Encinitas floraculturist Paul Ecke III have been appointed to the Advisory Council of the Federal Reserve Bank of San Francisco, according to an announcement by Bank president Robert T. Parry.

The purpose of the Council is to serve as an important source of information to the Federal Reserve System on the District's nine-state economy.

Bry, 48, is co-founder and director of ATCOM/INFO, a supplier of Internet, E-mail, and information services for the business traveler, and is executive director of Athena, a program for executive women in technology companies. She also is the executive producer and moderator of a monthly program on UCSD-TV, The CONNECT TV Show, which is devoted to issues impacting technology companies in California and across the nation.

Ecke, 42, is chairman and chief executive officer of the Paul Ecke Ranch, one of the world's largest producers and breeders of poinsettias. The Ranch also markets and produces spring plants under The Flower Fields brand, including New Guinea Impatiens and Sunscape Daisies. Production sites include California, Guatemala, Mexico, Denmark, and Italy. Mr. Ecke is the fourth generation to run the family business since it was founded in 1906.

Ms. Bry is a graduate of the University of Pennsylvania and holds an M.B.A. from Harvard University Graduate School of Business Administration. With experience as a business writer for The Sacramento Bee and The Los Angeles Times, she went on to serve for twelve years as director of programs for CONNECT, an internationally recognized public-private program in technology and entrepreneurship at the University of California, San Diego, which links high-tech and life sciences companies with the resources needed to succeed.

Active in business and the community, Ms. Bry has served as president of the Children's Museum of San Diego, as a director of the San Diego Data Processing Corporation and the La Jolla Playhouse, as a trustee of the La Jolla Country Day School, and as an advisory committee member of the Small Business Development Center of the Greater San Diego Chamber of Commerce.

Born in San Diego, Mr. Ecke is a graduate in horticulture from Colorado State University, and holds an M.B.A. from Duke University. Prior to joining the family business, he worked four years at Hewlett-Packard Company in Palo Alto as production manager for electronic components. Ecke then developed and installed a new, computerized order entry system for the Ranch, worked as operations manager, and became chief executive officer of the company in 1991. In addition, he serves as managing partner in Caritas Company, formed to manage family-owned real estate holdings.

Mr. Ecke is the vice president and a director of the Joseph Shinoda Memorial Scholarship Foundation. He also is active with industry associations such as the International Community of Plant Breeders, the Society of American Florists, the San Diego Flower and Plant Association, the California Farm Bureau, and was a participating founder and developer of the family-owned San Diego International Floral Trade Center. Mr. Ecke is an officer in the Las Californias Chapter of Young Presidents Organization, and is active in The Executive Committee.

Other members of the Bank's Council include its chairman, Bailey S. (Biff) Barnard, senior vice president of Allied Capital Corporation, San Francisco, California; council vice chairman, Karla S. Chambers, vice president of Stahlbush Island Farms, Inc., Corvallis, Oregon; Paula R. Collins, chief executive officer, WDG Ventures, Inc., San Francisco; Ed P. Mayne, president of the Utah AFL-CIO; Lawrence S. Okinaga, partner, Carlsmith Ball Wichman Case & Ichiki, Honolulu,

Hawaii; Peter H. Parra, 5th District Supervisor, County of Kern, Bakersfield, California; Walter F. Payne, president and chief executive officer, Blue Diamond Growers, Sacramento, California; Peter H. van Oppen, chairman and chief executive officer, Advanced Digital Information Corporation, Redmond, Washington; Bob L. Vice, president, BLV, Agribusiness Consultants, Fallbrook, California; Richard S. Walden, president, Farmers Investment Company, Sahuarita, Arizona; Don M. (Duff) Willey, president of Willey Motors Inc., Bountiful, Utah; and Denice A. Young, C.P.A., president of Young Real Estate Services, Torrance, California.

The Federal Reserve Bank of San Francisco provides wholesale banking services to financial institutions in the nine western states through the home office in San Francisco and its branches in Los Angeles, Portland, Salt Lake City, and Seattle. As the nation's central bank, the Federal Reserve System formulates monetary policy, serves as a bank regulator, administers consumer protection laws, and is fiscal agent for the U.S. government.

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