Serving Untapped Markets
"Untapped" can be defined as the revenue potential associated with any market segment that is not being reached with a product or service. Success in tapping a potential market requires research and innovation.

This issue of Community Investments explores diverse ways in which various market niches are being provided cost effective and culturally appropriate financial services that fit their needs. A series of articles expose innovative approaches to serving unbanked, underbanked, emerging and immigrant consumers. Read the abstract to get an overview of all the articles

Native Communities Web Resource
The Federal Reserve System continues to support the extension of financial services and credit to Native communities. Our Native Communities webpage offers a plethora of information on resources that can help promote access to credit and economic development for Native Americans, Alaskan Natives and Native Hawaiians. This is a comprehensive resource that provides information not available anywhere else on the Web, including documents from the Bureau of Indian Affairs