Community Development Innovation Review

August 2009

Rethink Charity


Charity has come to business. From the holistic approach of Whole Foods to Product RED’s directing corporate advertising dollars to Target’s massive charitable giving program, business is realizing that making a difference in the world makes a difference for a brand. They are realizing that Milton Friedman’s insistence that social causes had no place in business overlooks the competitive advantage created when companies align with a cause.

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Other articles in this issue

Mission Insurance: How to Structure a Social Enterprise So Its Social and Environmental Goals Survive into the Future

Exploring the Continuum of Social and Financial Returns: When Does a Nonprofit Become a Social Enterprise?

Using High-Transparency Banks to Reconnect Money and Meaning

Impact Investing: Harnessing Capital Markets to Solve Problems at Scale

Increasing Access to Capital: Could Better Measurement of Social and Environmental Outcomes Entice More Institutional Investment Capital into Underserved Communities?

NCIF Social Performance Metrics: Increasing the Flow of Investments in Distressed Neighborhoods through Community Development Banking Institutions

Reject the Reset!

Local Stock Exchanges and National Stimulus

At the Crossroads Where Economic Development, Job Creation and Workforce Development Intersect


Could “Small Is Beautiful” Replace “Too Big to Fail?”