Community Investments

Summer 2009

Community Investments Vol 21, Issue 2
An Apple or a Donut? How Behavioral Economics Can Improve Our Understanding of Consumer Choices


Generally, I wake up committed to the idea of eating healthy meals and I pack my gym bag for my afternoon workout. Then at the morning staff meeting I eat a donut, and at day’s end I’m headed home on the train with my workout clothes still folded neatly in my bag. I would have gone to the gym, but Laura, the editor of Community Investments (and she can be tough!), was reminding me that this article was long overdue, and if I could just squeeze in one more hour of work.

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