Chief Executive Officer
iTjuana
San Marcos, California
Maritza Diaz is a talented and seasoned technology executive with over 20 years of experience in IT and software engineering. She brings a wealth of expertise with particular strengths in areas such as engineering excellence, digital transformation, agile/scrum adoption, software engineering best practices, and building high performing teams. With an abundance of international experience through her Big 4 exposure, Maritza has a strong understanding of various markets throughout North America, India, and Latin America, including Mexico.
Currently, Maritza operates a private firm, iTjuana, where she serves as the chief executive officer. She has worked with multiple companies in California of different sizes and industries, offering consultancy and management services to create software centers of excellence in Tijuana, Mexico. Maritza possesses the working experience and know-how, and leverages the amazing talent available in Tijuana to serve and fulfill the digital talent needs of companies in California. Prior to becoming the chief executive officer of iTjuana, Maritza served as senior director at Thermo Fisher Scientific where she was responsible for growing the company’s digital capabilities in North America, India, and Mexico. In this role, she successfully managed the digital and agile transformation of an organization composed of 800 software professionals; today this organization is considered one of the finest software organizations in the industry.
Over the past six years, Maritza has established herself as a thought leader in the field of cross-border collaboration in the software industry between San Diego and Baja California. She is a frequent guest speaker and advocate of leveraging the strength of this region to build a thriving innovation economy that leads the digital transformation for companies in California.