San Francisco, California – The Federal Reserve Bank of San Francisco today announced that Becky B. Potts has joined the Bank as the new regional executive of the Salt Lake City Branch.
Becky B. Potts
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Potts will be responsible for working with members of the business and banking sectors across Utah and Idaho as part of the Bank’s commitment to understanding and engaging with the communities it serves. She will provide leadership and guidance to the branch, while representing the Federal Reserve Bank of San Francisco in the region and overseeing the work of the Salt Lake City Board of Directors.
Potts brings with her a deep understanding of the Salt Lake City community, with over 25 years of business experience. She most recently served as vice president, customer success & professional services for Sorenson Media, where she was responsible for all customer relationships for national television broadcasters. Prior to Sorenson Media, Potts leveraged her expertise in management and customer relations as Frontier Communication’s chief customer officer, where she led over 2,000 employees across 26 of the company’s customer service locations in seven states. Later, as regional president for Frontier, she was responsible for delivering annual revenues of $747 million and overseeing field operations, marketing, sales, engineering, finance, and local engagement efforts. Prior to joining Frontier in 2010, Potts served in various executive capacities in several corporations, including AT&T and Xerox Corporation.
Beyond her professional achievements, Potts has a long history of dedication to the Salt Lake City community, serving on more than 20 local boards and committees. She has been named among the Top 25 Most Influential Business People in Utah in Connect Magazine, as well as the Top 100 Most Powerful People in Utah and Top 50 Most Powerful Women in Utah Business. Potts is also a past recipient of the Athena Utah Woman of the Year award from the Salt Lake City Chamber of Commerce.
Potts received a bachelor of arts in journalism and speech communications from the University of Southern California.
The Federal Reserve Bank of San Francisco (SF Fed) serves the public by promoting a healthy, sustainable economy, and supporting the nation’s financial and payment systems. With offices in Los Angeles, Seattle, Salt Lake City, Portland and Phoenix, the Bank serves the Twelfth Federal Reserve District, which includes one-fifth of the nation’s population and represents the world’s fourth-largest economy. As part of the nation’s central bank, the SF Fed informs monetary policy, regulates banks, administers certain consumer protection laws and acts as a financial partner to the U.S. government.