Adrian Rodriguez Named Senior VP, Communications, for the Federal Reserve Bank of San Francisco

January 29, 2013

Adrian Rodriguez

Adrian Rodriguez

San Francisco, CA — Adrian Rodriguez will join the Federal Reserve Bank of San Francisco on February 1 as Senior Vice President, Communications. Reporting to the President and CEO of the Bank, he will serve on the Executive Committee, and provide strategic direction to the Bank’s communications efforts. His responsibilities will cover all internal and external communications, including social media, the Bank’s public website, financial education and various outreach functions.

Mr. Rodriguez brings 25 years of broad strategic communications and management experience in the financial services sector to this new position. Most recently he was chief communications officer at MetLife, where he was responsible for enterprise-wide communications strategy and served as primary communications counsel to executive management. He has worked in increasingly responsible positions starting in community affairs at the former Security Pacific Bank, Bank of America, Home Savings, and subsequently Washington Mutual, where he was chief communications officer. He holds a bachelor of science degree in public relations and organizational communications from California State Polytechnic University, Pomona.


Matthew Schiffgens
Federal Reserve Bank of San Francisco
(415) 974-3246

Carol Eckert
Federal Reserve Bank of San Francisco
(415) 977-3853


The Federal Reserve Bank of San Francisco (SF Fed) serves the public by promoting a healthy, sustainable economy, and supporting the nation’s financial and payment systems. With offices in Los Angeles, Seattle, Salt Lake City, Portland and Phoenix, the Bank serves the Twelfth Federal Reserve District, which includes one-fifth of the nation’s population and represents the world’s fourth-largest economy. As part of the nation’s central bank, the SF Fed informs monetary policy, regulates banks, administers certain consumer protection laws and acts as a financial partner to the U.S. government.