Worker and Firm Search in the Labor Market: Evidence from Classified Advertisements

Authors

Huixin Bi

Nora Traum

Greg Woodward

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2025-13 | August 1, 2025

We present new monthly U.S. city-level and national measures of worker and firm search from 1900 to 1938, derived from scanned images of U.S. newspapers. To our knowledge, we are the first to systematically use the “situations-wanted” advertisements placed by job seekers. We document fresh insights into early 20th-century labor market dynamics: (1) worker and firm search efforts are procyclical; (2) posting costs affect advertising behavior and labor search intensity; (3) the Beveridge curve is stable over the last 125 years, with similar shifts following the 1918 flu and Covid-19 pandemic; and (4) regional and gender heterogeneity exists.

Suggested citation:

Huixin Bi, Nicolas Petrosky-Nadeau, Nora Traum, and Greg Woodward. 2025. “Worker and Firm Search in the Labor Market: Evidence from Classified Advertisements.” Federal Reserve Bank of San Francisco Working Paper 2025-13. https://doi.org/10.24148/wp2025-13

About the Authors
Nicolas Petrosky-Nadeau is a vice president in the Economic Research Department of the Federal Reserve Bank of San Francisco. Learn more about Nicolas Petrosky-Nadeau

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